top» marketing» market research» market penetration. 3 Examples of Market Penetration posted by John Spacey, January 04, Market penetration is the percentage of your target market that purchased your product or service in a period of time. The following are illustrative examples.
top» marketing» market research» market penetration vs market share. Market Penetration vs Market Share posted by John Spacey, January 04, Market penetration is the percentage of your target market that you sell to in a period of time.
Jun 26, · Market penetration is the least risky of the four growth strategies, according to the Quick MBA website. It involves additional marketing or more assertive sales efforts to penetrate more deeply.
Market penetration is supposed to be a low-risk business growth strategy typically centered around increasing marketing and sales efforts, and sometimes increasing the number of business locations in the interest of capturing greater shares of an existing customer base. Done well, market penetration yields valuable gains in market share. Market penetration is a strategy where you employ aggressive pricing, marketing, or distribution tactics to quickly enter the market and gain a large share of the market. Market penetration can be.
Market development and market penetration are valued strategies for sustaining and growing a business. Each has merits, and many businesses use a combination of both strategies to anchor periods of rapid growth with sustainable, long-term revenue models.